ATA (Adventure Travel Trade Association)
The Adventure Travel Trade Association is the world’s largest network of adventure travel leaders, uniting destinations, operators, and conservation‑focused brands committed to responsible tourism.
Our partnership strengthens our mission to create meaningful nature sanctuaries that honor both the land and the people who call it home.
Through ATA, we gain access to global research, conservation initiatives, and collaborative opportunities that help us continually elevate our guest experience while safeguarding East Africa’s most fragile ecosystems.
